August 23, 2013
CAMPLIFIED HITS THE ROAD WITH ROLAND
In its 12th year of providing musical entertainment and education to summer camps across the country, Camplified is powering their 2013 tour with Roland gear. For the past several weeks, bands like Alabama Capital, Audio Revival, and The New Velvet have performed at over 35 camps and give students an up-close experience with their music and the tools they use to make it.
They may be the next big thing, but the artists that perform on the Camplified tour aren’t too cool for school. These burgeoning rock stars are also teachers, showing the campers how to play instruments and develop musical skills. Roland is a partner in their pursuit, providing the latest in musical instrument technology for the next generation of guitarists, keyboardists, vocalists, and drummers.
The line-up for this summer features artists from across the globe and sonic spectrum, including bands like Cover Drive from Barbados and former Cirque du Soleil singer, Ali Isabella. “The Camplified line-up is a great mix of talent this year from acts who’ve opened for Rihanna to bands with chart-topping hits in the UK,” exclaims Aimee Berger, Founder of Camplified Tour. “We’re also integrating the rising fad of Electronic Dance Music by adding our first ever DJ on tour this summer. I can’t wait for campers to get this backstage pass and meet these rising stars as well as experience music making with all the Roland products on board this year.”
“Camplifiers” get to try their hand at amplifiers and an assortment of instruments with guidance from their mentor musicians. Guitarists get to plug into Roland’s CUBE Lite amps and interact with their favorite music using the CUBE JAM iOS app. Vocalizing is encouraged and campers learn to sing in-tune and in-time with the VT-12 Vocal Trainer. If they like to keep the beat, they get to do it on the HD-3 V-Drums Lite kit. And at Camplified, no one sits or stands when learning keyboard — they dance, while playing the Lucina AX-09!
“We set-up a big tent at each camp with V-Drums, Cube Lite amps, YouRock and Epiphone guitars, Lucina keytars, and VT-12s,” explains Camplified tour manager, Anthony Natoli. “The artists interact with the campers during the afternoon and show them how to sing and play the instruments. The HD-3 is a huge hit because the kids get to learn how to play drums on an actual drum kit and jam with the other instruments without drowning them out. Ali shows the kids how to sing and keep a steady pitch with the VT-12 while she teaches them new songs. Everyone gets to try each instrument and jam with the artists — it’s really amazing what these kids get to experience!”
For some of these young students, it’s their first opportunity to play a guitar or hold a pair of drumsticks, much less jam with a professional musician and see them perform in a real concert. “It’s so amazing to meet these kids and introduce them to playing an instrument,” says Barry Hill, guitarist and keytarist for Cover Drive who recently had a #1 hit song in England and played Wembley Stadium. “It’s an honor for us to be a part of one of their earliest musical experiences and see their excitement as they learn to play. I remember when I got my hands on a guitar for the first time and it changed my life. Everyday we get to give that opportunity back to hundreds of kids — how cool is that?!”
Traveling throughout the country to a new camp every day takes a lot of energy and coordination, and is not without its challenges — especially when you consider that the activities are mainly outdoors and weather can be unpredictable. “We always do our best to safeguard the gear, but sometimes it’s impossible to keep everything inside the tent and off the ground,” says Camplified asst. tour manager, Ashley Bodily. “But even with all the heavy use and constant moving, the Roland gear has been totally solid. I’ll be honest, we’ve had a few accidental bumps, but the gear hasn’t failed us once. I would tell any teacher, if there’s anything that is built to stand-up to rigorous conditions, it’s Roland.”
Check the Camplified website for more info and tour dates www.camplified.com/Main/Press.
August 21, 2013
GETTING 'CAMPLIFIED' AT JCCGW
The campers and staff at Camp JCC at the Jewish Community Center of Greater Washington earlier this month enjoyed a unique day full of rock star-themed activities, meet and greets with up-and-coming artists and a concert, as the Camplified summer camp concert tour for teens and tweens made its way to the JCC’s Montrose Road location.
Created 12 years ago by former music business executive Aimee Berger, the New York City-based company brings young artists to more than 35 camps nationwide, reaching nearly 30,000 teens and tweens each summer.
“I really wanted to create a rock concert tour inside of summer camps,” explained Berger. “We take these artists who are on the cusp of something bigger, and we allow the campers to interact with them and experience their music.”
For the campers at the JCCGW, their Camplified day began with activities set up on the outdoor field, almost like a minicarnival. Campers were able to win prizes, play instruments and hear the music of teen musicians Mia Bergmann, Liam Lis, Beyond the Sun and Nic Nuefeld.
“I brought Camplified into camp last summer because we’re always looking to have new creative programming experiences at camp and it was amazing,” explained Camp JCC director Farrah Gold. “We wanted to bring them back this year because our theme for the summer is ‘Camp JCC Rocks, Celebrating 100 Years of Music’ and how do you not bring in up-and-coming rock stars when your theme is all about rock? Camplified was just another way to bring our theme all together.”
With the Camplified summer tour having ended in early August, Berger hopes to have left all campers with a love of music and a love for their camp.
“I hope they come away feeling like ‘because we go to this camp, we were able to experience our first concert and something over the top like this,’ ” she said. “I really truly feel that these kids go home and keep in touch with the artists and not only become inspired by them but become their fan base.”
Although it’s too soon to tell if the Camplified tour buses will once again make their way to Camp JCC next summer, Gold praised Berger and the organization for creating such a unique experience for her campers.
“The fact that the campers get to pick up a guitar and rock out with a rock star and get their pictures taken with a rock star, there’s really nothing better,” she said.
To learn more about Camplified, visit www.camplified.com.
August 3, 2013
TEEN SINGERS ROCK AT CAMPLIFIED TOUR AS PART OF GIRL SCOUTS FAMILY FEST Upbeat music from young performers
HILLSBOROUGH — Camp DeWitt, a facility of the Girl Scouts Heart of New Jersey, rocked to rafters Saturday when the council invited the 2013 Camplified Tour to perform as part of its Family Fest. The first-ever Girl Scouts family festival was open to everyone, including currently registered Girl Scouts, girls potentially interested in joining Girl Scouts and families.
The 2013 Camplified Tour is a high-energy music tour that travels throughout the country with young music artists who appeal to youngsters, tweens and young teens, performing at local camps to draw attention to the joys of camping. Sponsored by companies such as Earpeace, High Sierra, VitaCoco, Cartoon Network, Scholastic and CampMor, the tour also brings activities such as a guitar clinic and jam session powered by You Rock Guitars; vocal training powered by Roland’s VT-12; Campified Adventure Race, which is much like a scavenger hunt, powered by High Sierra, and “Oh Sit” musical chairs, powered by Scholastic. The Camp DeWitt event also included Girl Scout workshops, crafts, a giant game of Concentration, picnics and more.
In a media statement, the Girl Scouts Heart of New Jersey, which has an office in the North Branch section of Branchburg, said: “The first-ever family music festival’s interactive experience will allows girls and families alike to enjoy the fun that has made the Girl Scout movement an important part of girls’ lives for generations.”
The rain on Saturday morning discouraged some families from coming to the event, but there was a healthy turnout, including some Brownies and Girl Scouts in uniforms. The children who attended enjoyed the door prizes of earplugs, tattoos, carabinneers, T-shirts, backpacks and sunglasses. The High Sierra Adventure Race even gave away whoopie cushions, which the kids could uses as pranks on their friends and siblings. All participants received a 2013 Camplified tour poster and Girl Scouts received an all-access photo pass with codes for music downloads from each artist on the tour.
July 26, 2013
WE GOT CAMPLIFIED!
To say we had fun with Camplified is an understatement. Camp Friendship had an extraordinary, Camplified filled day and we were very sad to see it end. The bands, Ali Isabella, Reverse Order, and Audio Revival astounded us with their musical talent and impressed us with their enthusiasm. After reviewing the many pictures I took that day, it was obvious our campers had an insanely great time. There were so many awesome activities and memorable moments that day, so I decided to ask some of our campers which they enjoyed the most.
First I talked to senior village camper, Julian, who had a fantastic experience. Camplified wanted two campers to interview the members of the bands and their fellow campers. Yes, Julian was one of our Camp Friendship reporters that day. “It was great to be able toboys playing the drums at camp hang out with all the bands and do things that other people couldn’t do,” said Julian, who was very appreciative of his opportunity. Not only did he get to partake in interviews, but he was given a High Sierra backpack and other apparel. He even was in a photo-shoot for Camplified!
Julian wasn’t the only camper spending time with the bands. The morning was filled with guitar playing, an Amazing Race Camplified style, and a photo booth. Members of the bands joined in all the activities. They even played some intense games of musical chairs with our campers! “I liked the musical chairs because we got a prize even if we lost!” shared one lively junior camper, Sam. In fact, flashlights, backpacks, and other prizes were given out all morning!
Prizes were seen everywhere with our campers all day and later that night at the concert. The music was pumping, and so was the crowd of Camp Friendship campers. First, Ali Isabella got CF geared up with her crazy good voice. “I love how she sang country!” said junior camper, Arijana. With the amount of cheers I heard when Ali played, I’d say Arijana wasn’t the only country music fan! When Reverse Order played their cover of “Dynamite,” the campers went ecstatic and began dancing and singing along. Then we rocked out with Audio Revival who kept the energy high by jamming on their guitars and letting campers share the microphones with them. The night was epic! To get a little taste of Camplified at Camp Friendship, take a look at this week’s video “A Camplified Camp Friendship!”
July 3, 2013
CAMPLIFIED HITS THE ROAD FOR ITS 12TH SUMMER TOUR
Connecting Emerging Artists & Established Brands with Teens Attending Camps Across the US
NEW YORK (July 3rd, 2013) – This past weekend, the summer concert tour Camplified kicked off its 12th year on the road at Lake of the Woods Camp in Decatur, MI. For one day only, this one-of-a-kind tour transforms each camp along the tour into a VIP music festival atmosphere, with live music from diverse genres, branded activities and workshops, as well as a meet-n-greet with the artists and giveaways. This summer, Camplified will be making stops at over 35 summer camps nationwide from June 30th to August 9th and will reach over 30,000 teens/tweens.
Embraced by Billboard Magazine as “Lollapalooza for the Justin Bieber-loving crowd”, the day kicks off with the campers participating together in fun activities provided by sponsors, and ends with a 90-minute live concert by emerging artists, followed by a meet-n-greet with the performers. On previous tours, Camplified helped launch the careers of teen pop-stars Cody Simpson as well as Trevor Jackson, and this year’s line-up doesn’t disappoint. On the Camplified tour this summer the rotating roster of artists have over 222,000 Facebook followers and 352,000 Twitter followers combined, have toured with some of today’s biggest stars, and includes teen heartthrobs Alabama Capital, Cover Drive, Audio Revival, The New Velvet, Ali Isabella, and many more.
“The Camplified line-up is a great mix of talent this year from acts who’ve opened for Rihanna to integrating the rising fad of Electronic Dance Music by adding our first ever DJ on tour this summer,” exclaims Aimee Berger, Founder of Camplified Tour. “I can’t wait for campers to get this backstage pass into the worlds of these rising stars as well as a sneak peek of the newly launched products and games on board this year.”
Similar to a festival, in addition to the element of live music, this year’s sponsors have created unique brand activities for the campers and artists to participate in together throughout the day leading up to the finale concert. There is an adventure race sponsored by High Sierra backpacks in conjunction with Cartoon Network, where campers will be placed on teams and compete in challenges at secret locations within the camp; as well as a guitar clinic and jam session with You Rock Guitar led by the artists; a vocal training clinic utilizing the new Roland VT-12; a DJ clinic taught be Ares Carter; plus a VitaCoco hydration station, and a photobooth incorporating props from Scholastic Books and rockstar cut outs. Additionally, the popular celebrity website FanLaLa is onboard to host exclusive content reported by campers with an interest in journalism, who get a chance to become a “Camper Guest Reporter” for the day, interviewing other campers, artists, counselors and brand representatives about their Camplified experience.
“Blue Ridge Camp has been a stop along the Camplified tour for several years now,” states Lori Waldman, Director & Special Events Coordinator of Blue Ridge Camp. “Our campers look forward to this day each summer and as a camp, we are proud to be able to give them this experience where they can interact with new artists and feel ahead of the curve on what’s breaking in the music scene.”
Developed by music executive Aimee Berger and powered by Primary Wave Music, one of the largest music publishing, marketing and talent management companies in the U.S., Camplified will execute over 120 performances in just two months, making its reach to teens during the summer months unparalleled. Emerging bands and artists are able to go on tour and further build their fan-base, and sponsors get to directly connect with a concentrated audience of 6 – 17 year old teens/tweens, an especially hard to reach demographic during the summer. This innovative tour is a cost effective platform that continues to creatively market and directly connect both brands and up-and-coming artists with a captive teen audience.
Tour Dates: http://bit.ly/1212POI
Full Artist Roster: http://bit.ly/1212P1b
Camplified Tour Sponsors: http://bit.ly/138V6FN
GET SOCIAL WITH CAMPLIFIED THIS SUMMER
Anne Watkins | Primary Wave Music | email@example.com | 212.584.8065
About Primary Wave Music:
Primary Wave Music is one of the largest independent music publishing, marketing and talent management companies in the United States founded in 2006 by Larry Mestel. It is a global music company that owns and markets the copyright of over 15,000 songs from the catalogs of legendary artists, including an interest in the Beatles songs written by John Lennon, the catalogs of Kurt Cobain/Nirvana, Steven Tyler/Aerosmith, Daryl Hall & John Oates, Chicago, Maurice White (Earth, Wind & Fire), Def Leppard, Steve Earle, Daniel Johnston, Marvin Hamlisch, The Matrix, Lamont Dozier and Steven Curtis Chapman; plus, contemporary artists such as Airborne Toxic Event, Albert Hammond Jr., John Forte, The Boxer Rebellion, New Boyz, Taddy Porter, Anberlin; Writers & Producers such as RoccStar, Jeremy Skaller, LP, Ryan & Smitty, Shy Carter, Barrett Yeretsian, Matty Trump; as well as marketing and administration agreements with Jimmy Webb, Gregg Alexander, Katrina and The Waves, Graham Parker, Evolution Entertainment/Twisted Pictures, Hammer Films, Matt Serletic and Emblem Music Group, among many others. Additionally, Primary Wave Talent Management manages artists such as CeeLo Green, Eric Benet, Ginuwine, Trevor Jackson, and Jonny Pierce from The Drums. Primary Wave also has an in-house branding company Brand Synergy Group, digital marketing company BrightShop, and a Television & Film production / development team, which all support the artists signed to the management and publishing roster as well as retaining third party clients. Primary Wave is based in New York City with offices in Los Angeles and London. www.PrimaryWaveMusic.com
Aimee Berger | Primary Wave Music | firstname.lastname@example.org | 212.584.8066
For More Timely Camplified Updates Throughout the Summer Tour:
“Follow” Camplified on Twitter: @camplified
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